‘Airplanes for Dummies’ taken to a whole new medium

It’s not every day you see an airplane with an amusing paint job. It’s also not every day that an airline openly calls its clients idiots. (Usually, they just do it behind their backs.) And it’s especially not every day that you see them both together, the result of which being this Flying 001 guide – on an actual plane.

Kulula Air have covered the surface of their bright green 737 with details about the interior, such as where the black box and radar are located.

[…]

Nadine Damen, marketing manager of Kulula, said: "This branding idea is a result of our 2010 strategy to demystify air travel for our fans."

This contains nearly lethal levels of pure awesome. I present this airline with its much-merited WIN.

(via Fark)