Saturday, October 03, 2009

Now THIS is a beer even I can appreciate

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BrewDog, a Scottish brewery known for Tokyo, which has been hailed (and booed) as “UK’s strongest beer”[1], came under fire and was labeled as being “irresponsible” and “deluded” in their decision to make such a beverage. In response, they launched a new beer – a 1.1%-level beer they judiciously named “Nanny State”. This is too damn sweet.

BewDog’s Nanny State beer (1.1% alcohol) A brewery has launched a low alcohol beer called Nanny State after being branded irresponsible for creating the UK's "strongest beer".

Scottish brewer BrewDog, of Fraserburgh, was criticised for Tokyo* which has an alcohol content of 18.2%.

Campaigners welcomed the 1.1% alcohol Nanny State but said the name showed a lack of appreciation of the problem

If the problem is overprotective and oppressively restrictive laws and government measures, then I think they’ve actually got more appreciation for the scope and scale of the problem than anyone else. (Or that they actually have the balls to do something like this.)

Finally, a beer even this alcohol-hating juice-drinker could like. Assuming it doesn’t follow in beer’s intrinsic footsteps of tasting like donkey piss. –_–

[1] It’s actually a neat idea they had: their plan was to make a ridiculously strong beer, which would force consumers to drink less and less, therefore encouraging them to moderate their booze-guzzling habits. Though, of course, the gov’t didn’t grasp the notion.

(via The Agitator)
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